Social media marketing – In today’s Internet world, people are connected to each other through social networks. Therefore, social media marketing has become easier through social media. There is also a lot of opportunities.
Welcome to India’s popular blog onlinemoneytake.com. Friends, today we will know here about social media marketing. Friends, as the name suggests, social media + marketing means all the marketing techniques that we do through social media sites (Facebook, Twitter, LinkedIn, Instagram, etc.); It is called social media marketing. Now whether you do marketing, or promotion of your brand; Social media marketing is quite trending today.
Let us understand some examples of live social media marketing examples-
- A new movie is going to be released, nowadays you will get information about them too (film promotion)
- Even information on the big mega sale of amazon, flipkart for the coming month will be available on facebook (product promotion)
- One has gone to Italy for a film star holiday and shared some selfie in his Instagram profile and got likes, comments, shares (this is a kind of brand awareness)
- Wearing the shoes of a film star Adidas shares his pics in his instagram profile (this is also a kind of indirect promotion)
- Understand that a new phone is going to be launched, now in such a situation, you get most of the information through facebook (product promotion)
- A new movie is going to be released, nowadays you will get information about them too (film promotion)
- Even information on the big mega sale of amazon, flipkart for the coming month will be available on facebook (product promotion)
- One has gone to Italy for a film star holiday and shared some selfie in his Instagram profile and got likes, comments, shares (this is a kind of brand awareness)
- Wearing the shoes of a film star Adidas shares his pics in his instagram profile (this is also a kind of indirect promotion)
Some of the above examples are quite visible today, which directly reflects social media marketing. Most social media marketing is done on these platforms because there are already millions and millions of users present here.
Amazing facts –
Know that inadvertently you too are becoming a victim of social media marketing. For example, if you search for a particular product more frequently on the Internet, then you will start seeing ads related to the product. For example, if you are searching on the internet for a flight ticket, then after some time, the normal ads which are seen on platforms like facebook, google, will start showing you related to travel.
Know that your behavior is being understood inadvertently, then the ads related to it are being shown to you. For this, big companies work on the formulas of AI (artificial intelligence), algorithms. This in itself is a very big topic. We will discuss about it later.
How to earn money from home: read more
Let us also see some examples of social media marketing. How is marketing done on these social media sites?
Social media marketing – Examples
Facebook Page –
This is the best and free way to make your product reach as many people as possible! Today people of every age group are present on Facebook, from 15 to 70 years or older. Here males, females, school students to college students, housewife, model, business man, service holders; Everyone is present. Meaning any business owner can promote his business brand here.
Mostly their products are promoted by making facebook page here. For example, see this photo below where a facebook page of a private dental clinic has been created. In the photo you can see that you have given a phone number and also have given the business tagline.
Youtube channel –
This method of social media marketing is quite trending today. One can easily promote their products by creating a free youtube channel. Watch this video below, in which a washing machine has been reviewed. The special thing is that in the description of this video, purchase / affiliate links of different products have also been given, if you click and buy, then the commission of this YouTube channel is made. Nowadays anyone can create a youtube channel in minutes.
WhatsApp –
Nowadays, viral marketing is done through whatsapp, whose main objective is to spread awareness of a brand in the market. Because today whatsapp is present in everyone’s pocket, so brand awareness happens quite quickly. Overnight you can become a brand. For example, raanu mandal.
Social media marketing is also done by creating a group in Whatsapp, in which a group is first formed, then users are added to it, then different products are promoted in that group.
Quora marketing –
Hardly you know about Quora! Friends Quora is a questions answers social networking site where a user asks questions and experts present in quora give their answers. But today it has become a means of social media marketing.
Let us understand this with an example. Think you have a diet plan to lose weight, with the help of which anyone can do weight loss in 2 to 3 weeks. Now you find those questions in Quora who want to do fast weight loss. You got a question from a user who is asking about weight loss. Now just you have to answer that user’s question, tell some attractive tips and promote your ‘weight loss diet plan’.
Meaning you get target customers easily in Quora, so this marketing concept runs a lot.
Instagram endorsement marketing –Instagram has also become a marketing tool today. Let’s understand with an example how today Instagram is being used for marketing. Think you are a jacket manufacturer and stylish jackets are made in your factory. But you are not able to sell them to the target group. Now in the first Instagram, you have discovered the profiles of those models who have more than 20k followers and whose each selfie, the personal photo has good user engagement (likes, comments, shares).
Then you will make a list of those models and approach them through their profile. Now they will wear your jacket and upload an image in their instagram profile, and put the purchase link of your product in their description. And finally the followers of that model will purchase your jacket through that link. Since that model has more than 20k followers, now if only 10% percent of them are converted then your sales will be quite good.
In today’s language it is called instagram marketing and in traditional language it is called brand endorsement marketing.
Final words-
So these were some amazing facts related to social media marketing! We hope you like it. For more such facts keep up with our blog onlinemoneytake.com.