Search engine optimization is the process of optimizing a website to appear higher up in the SERPs. There are a number of steps you can take to facilitate this process. Good search engine optimization leads to your website showing up higher when the related keyword is searched. In this article, we are going to tell about 5 such free SEO tools which can be very beneficial for you.
Why Is SEO Important for a Website?
Marketing has always been an important part of businesses. If someone is running a business, then they want the world to know that. If nobody is aware of someone’s business, how will they reach out to them?
In the business landscape of the modern world, online marketing is one of the most powerful tools businesses can employ to attract potential customers.
However, there is severe competition. The same service is being offered by multiple companies. All of these companies have their own websites that act like information commercials.
Not all of these websites may show up in the top results when someone searches for the services they provide. Some of them will be higher on the results page, while others might be buried deep down.
A higher website will get more traffic; meaning more people are likely to use their services or buy their products thus generating good business and profit.
The ones lower down, on the other hand, will have less traffic.
It is now clear with that example why SEO is important for websites. You need to have your website rank higher in the SERPs to be able to attract more customers.
Here are five free tools that can help you out with your website’s SEO.
5 Free SEO Tools in 2022
A domain authority checker and page authority checker (DA PA checker) tool is used to measure the domain authority of a website and the page authority of a particular page of that website.
Domain authority is a predictive score that is made by Moz. It can predict whether your website will rank high or not in the SERPs. It is not a ranking factor itself; it just predicts what the rank could be.
Nevertheless, it is a good indicator of how well your website is performing. The Prepostseo DA PA checker is one of the best tools in the market that can be used to measure the DA of websites.
It is a free tool and it can measure the DA of any website. The free version allows up to 25 URLs for registered users, while the premium version allows up to 500.
The free version can show the spam scores of only the first two websites.
- Free tool
- Accurate results
- Chrome extension available
- Gives multiple metrics
Paraphrasers are tools that can reword a sentence so that its meaning remains the same but the words used are different and the sentence structure is changed. These tools are good for SEO because they allow you to give your content a new and fresh look.
Writers who have been writing for a long time can fall prey to repetitive behavior. They get comfortable with a particular style and this can lead to self-plagiarism and boring content.
People will not be interested in reading such articles. To prevent this, paraphrasing tools can be used to introduce a new writing style. This will help prevent redundancy in content.
Smodin.io is a great free tool that you can use to rewrite your text in different words but keep the meaning the same as before. It is completely free and does not require any registration.
There is a hitch though, you can only use it five times per day, and it has a one-thousand-word limit for each use. This means that you have to be very careful when using this tool.
You do not want to accidentally waste a use. Make sure you use the maximum amount of words per use to get the most out of this tool.
It comes with some good features. You can see in the results what words and phrases were changed. You can choose to hide or show these changes as you wish.
You can check for plagiarism in your results right there and then. You can also set the ‘strength’ of paraphrasing to suit your needs.
- Easy to use
- Multi-language support
Plagiarism checkers are used in SEO to detect duplication in your content. It is important to do so because search engines penalize websites that have plagiarized content on them.
Penalties are of two kinds. The first simply lowers the rank of the offending website.
The second penalty completely delists the website from the search engine’s index. This means that the delisted website will never show up in the SERPs of that engine even if you search for it by name.
Rephrase.info has a great plagiarism checker tool that can detect any duplicated content in your write-up. All you need to do is paste your text into the input box.
Unfortunately, it has a 1000-word limit. You cannot exceed that limit. So, if you have a particularly large document to be checked for plagiarism, you need to break it down into smaller pieces.
It shows the URLs of the websites from which data was duplicated. It also shows in percentage how much content was plagiarized.
- Multi-language support
- Quite fast when checking for plagiarism
- Good UI
This is another domain authority checking tool. This tool can check up to five URLs at once. It gives the domain authority, page authority, Moz rank, Alexa rank, and IP address.
The results are quick and accurate. You can also download the results as a CSV file. The CSV file can be used in reports.
- Free, no registration required
- No advertisements
5. Duplicate Content Checker
We have established why plagiarism checkers are important for SEO. So here is another tool that is used to check for plagiarism.
Plagiarism-checker.me has provided some cool features with their checker. It makes their checker quite useful.
It allows you to upload a file through the cloud or the local hard drive. It also allows you to exclude URLs that you do not want your content checked against.
This is very useful when you are reusing content from your previous work. Plagiarism checkers do not care whether the content was duplicated from somebody else or yourself. They will flag it as they are supposed to.
Using this “Exclude URL” feature, you can avoid that hassle.
On the other hand, you can include URLs, that you specifically want your content to be checked against.
Unfortunately, there is a 1000-word limit. Lengthy documents will have to be broken down before being checked.
- Multi-language support
- Download the report of results
- URLs of sources
SEO is of paramount importance in the current landscape of the internet and business world. With more and more websites popping up providing similar services, it becomes difficult to judge which ones to use.
Users of the internet trust the search engines and thus top results are usually the ones that get most of the traffic.
To capitalize on this phenomenon, website owners need to focus heavily on SEO. Otherwise, their site will be left behind and drop down in the rankings.
We hope that whatever we have explained to you about free SEO tools in this post, you must have got help from it. Stay connected with us like this, we will keep bringing more posts related to SEO like this.