Earlier people used to think that YouTube hashtags are some kind of magical cheat code. Just add a few hashtags and your video will go viral. But now things have changed. In 2025, hashtags are not hacks anymore, but if you use them correctly, they still help in improving your visibility, search ranking, and SEO signals.

So the big question is – Do hashtags still work on YouTube in 2025?
The answer is Yes, but in a very different way than before.

Now hashtags are not the main factor of growth, but they are like supporting elements. They help YouTube’s AI and search system understand what your video is about. If your hashtags are relevant, then your video gets more chances to appear in search results and recommendations.

In this article, I will explain how you can use YouTube hashtags smartly, and also share a fresh list of 200 trending hashtags (September 2025 update) for categories like fashion, beauty, travel, fitness, lifestyle, music, technology, and more.

Table of Contents

Why hashtags are different in 2025?

How to get more views on YouTube with hashtags

YouTube has become AI-driven. The platform now focuses more on:

Content quality
Viewer engagement (watch time, likes, comments, shares)
Relevance & context

That means hashtags are no longer the magic wand to get views. Instead, they act like keywords or signals that tell YouTube where your content should appear.

Think of hashtags like this:
👉 They strengthen your SEO signal.
👉 They help you reach the right audience.
👉 They keep your videos categorized properly.

But remember, relevance is the key. Random or unrelated hashtags can even harm your channel because YouTube treats them as spam.

How to Use YouTube Hashtags Effectively in 2025?

Here are some practical tips:

1. Use Only Relevant Hashtags

Don’t just add random popular hashtags. If your video is about “Travel in Bali,” then hashtags like #BaliTravel #BeachVibes #Travel2025 make sense. But if you add #TechReview or #Gaming, it will confuse both YouTube and your audience.

Also, keep in mind:

The first 3 hashtags you use are the most important because they appear above your video title.
Use 10–15 hashtags maximum, not 50.

2. Create Your Own Branded Hashtag

Having a unique hashtag for your channel helps in building identity. For example, if your channel is about fitness, you can create something like #FitWithRavi or #WorkoutWithMe.

Benefits of branded hashtags:

Makes your channel stand out
Builds community and brand awareness
Collects all your videos under one hashtag

3. Use Niche-Specific Hashtags

Broad hashtags like #Travel or #Music are too crowded. Instead, focus on niche hashtags.

Example:

Instead of #Travel, use #SoloTravelIndia or #BaliFoodTour.
Instead of #Fitness, use #HomeWorkout2025 or #YogaForBeginners.

Niche hashtags may have fewer searches, but they bring highly targeted viewers who actually want your content.

4. Use Popular & Trending Hashtags (Only When Relevant)

Trending hashtags give a temporary boost in reach. You can easily check trending hashtags by typing “#” in YouTube’s search bar. But again, don’t force them. Only use them when they naturally fit your video topic.

5. Learn from Competitors

Check what hashtags your competitors are using in their most-viewed videos. If the same hashtags appear again and again, it means they are working.

You can analyze this manually or use tools like Brand24, TubeBuddy, or VidIQ.

6. Try Hashtag Generators

If you’re not sure which hashtags to use, you can try a hashtag generator. Just enter your topic (like “food vlog” or “tech review”), and it will suggest hashtags. But don’t blindly copy-paste. Select only those which match your content.

7. Track Hashtag Performance

The internet changes every week. A hashtag trending today may not work next month. That’s why it’s important to review and update your hashtag strategy regularly.

Tools like Brand24 or TubeBuddy can help in analyzing which hashtags are performing well.

List of Popular YouTube Hashtags (September 2025 Update)

Here are some categories with trending hashtags:

🔹 Fashion & Beauty

#OOTD2025, #MakeupTutorial, #FashionVlog, #StyleInspo, #BeautyTips, #SkincareRoutine

🔹 Travel & Lifestyle

#TravelVlog2025, #SoloTravel, #LuxuryTrips, #BeachVibes, #FoodVlog, #LifeIn2025

🔹 Fitness & Health

#WorkoutAtHome, #YogaForBeginners, #FitnessMotivation, #HealthyLifestyle, #WeightLossJourney

🔹 Music & Entertainment

#Music2025, #CoverSong, #LivePerformance, #IndieMusic, #DJMix, #EntertainmentShorts

🔹 Technology & Business

#TechReview2025, #AIChatbots, #BusinessGrowth, #StartupLife, #CryptoNews, #DigitalMarketing

👉 Pro Tip: Mix 2–3 popular hashtags, 2–3 niche hashtags, and 1 branded hashtag for best results.

Final Thoughts

In 2025, YouTube hashtags are not magic tricks to hack the algorithm. They are supporting tools that help categorize your video, improve SEO, and reach the right audience.

If you:
✔️ Use relevant hashtags,
✔️ Create your own branded tag,
✔️ Mix niche + trending hashtags, and
✔️ Keep monitoring performance –

Then hashtags will still play a powerful role in your YouTube growth journey.

Feel free to try them!

The 20 Best YouTube Hashtags for Fashion

🔥 Fashion के लिए टॉप हैशटैग्स (2025)

#fashionstyle (720M+)
#styling (149M+)
#modeling (113M+)
#beautyblog (91M+)
#prettylook (83M+)
#trendfashion (54M+)
#dresses (48M+)
#outfitinspo (47M+)
#mensstyle (46M+)
#streetwear (43M+)
#mensclothing (42M+)
#ethnicwear (40M+)
#weddingstyle (38M+)
#aioutfits (36M+)
#raplook (35M+)
#bollywoodfashion (35M+)
#aestheticvibes (33M+)
#diyoutfit (32M+)
#hiphopstyle (31M+)

💄 Beauty & Makeup Hashtags

#beautycare (885M+)
#entertainmenthub (276M+)
#makeuplooks (261M+)
#dangaltvshow (220M+)
#boongitems (208M+)
#5minutemakeup (208M+)
#utensilsmart (208M+)
#selflove (152M+)
#prettydays (148M+)
#fashionvlog (132M+)
#trendinglook (126M+)
#skincareroutine (104M+)
#beautifuldestinations (85M+)
#livelife (78M+)
#motivationquotes (76M+)
#beautips (70M+)
#tutorialmakeup (65M+)
#cutelook (45M+)
#rarebeauty (39M+)

🌍 Travel Hashtags 2025

#shortsvideo (130M+)
#funnyshorts (92M+)
#naturelove (51M+)
#koreatravel (43M+)
#funvlog (38M+)
#explorelife (38M+)
#memesfun (37M+)
#foodvlog (34M+)
#photographylover (32M+)
#peppapigkids (28M+)
#picoftheday (27M+)
#lifejourney (25M+)
#touristguide (24M+)
#balivlog (22M+)
#themeparkfun (21M+)
#waterslides (20M+)
#carvlog (20M+)
#swimmingfun (19M+)
#magicmoments (19M+)
#sunsetlove (18M+)

🏋 Fitness Hashtags

#fitnesstips (584M+)
#gymlife (215M+)
#fitmotivation (171M+)
#gadgetreviews (134M+)
#smartbands (133M+)
#wearablefitness (133M+)
#trackerlife (133M+)
#aihealth (132M+)
#workoutdaily (106M+)
#bodybuildinglife (83M+)
#weightlosstips (75M+)
#sportslife (70M+)
#exercises (69M+)
#yogalife (63M+)
#fatlosstips (59M+)
#dancefitness (57M+)
#absworkout (54M+)
#gyminspiration (53M+)
#challengeaccepted (51M+)

🎵 Music Hashtags

#musiclover (1B+)
#fypmusic (456M+)
#trendingmusic (366M+)
#viralbeats (283M+)
#funnyedit (214M+)
#songlover (187M+)
#songedit (181M+)
#foryouhits (181M+)
#lovemusic (150M+)
#fypage (95M+)
#robloxmusic (94M+)
#duetmusic (90M+)
#kpopbeats (89M+)
#reelsmusic (80M+)
#musicianlife (78M+)
#robloxeditors (77M+)
#songlyrics (75M+)

FAQ

How to Add Hashtags to a YouTube Video?

Step 1: Upload or Create Your Video

Start by logging into YouTube and uploading your video. It can be a Short or a long-form video. You can also create it directly using the YouTube app.

Step 2: Insert Hashtags

You can add YouTube hashtags in both the title and the description of your video.

As soon as you type the hashtag symbol # followed by a letter, YouTube will automatically show you a list of hashtag suggestions. Each suggestion displays how many videos and channels are currently using that hashtag.

👉 Example: Typing #socialmedia in the description will bring up relevant hashtag suggestions with their usage stats.

Step 3: Adjust Other Video Settings

Once you’ve added hashtags and finalized your title and description, don’t forget to complete the rest of your video settings:

Add a custom thumbnail
Place the video in the right playlist
Choose your audience (made for kids or not)
Add tags
Set video elements such as subtitles, end screens, and cards

Step 4: Publish Your Video

After reviewing everything, simply click the “Publish” button to make your video live.

How Many Hashtags Should You Use on YouTube?

Best practice: Stick to 3–5 hashtags per video.
Adding too many hashtags (known as over-tagging) won’t help.
According to YouTube’s official policy, you can use up to 60 hashtags in a single video.
If you exceed that number, YouTube will ignore all your hashtags—and in some cases, it may even remove your video for spammy metadata.
Also remember: YouTube titles cannot exceed 100 characters, so plan carefully if you want to include hashtags in the title.

Conclusion

While YouTube’s search and discovery system has evolved, hashtags still play a meaningful role when used strategically.

👉 They won’t magically make a weak video go viral. But they can:

Strengthen your SEO signals
Help categorize your video content
Connect you with niche and relevant audiences

The key is relevance. Keep your hashtags short, targeted, and regularly track their performance.

When combined with engaging content, the right context, and strong viewer interaction, hashtags continue to serve as a valuable supporting tool for growing your YouTube channel.